T-Mobile has come up with plans to make shareholderrs of its monthly subscribers, offering millions of current and new postpaid service customers with shares.
As per the Stock Up plan, the Deutsche Telekom subsidiary will offer one share to each of its post-paid customers.
This stock option is not available for prepaid customers.
The company says that customers-turned-shareholders can increase the number of shares by up to 100 in year. All they need to do is to recommend T-Mobile to others.
For every new customer being recommended, T-Mobile will offer one share each.
T-Mobile president and CEO John Legere said: "Get ready for a gratitude adjustment, America! This Un-carrier move is all about giving you a good thanking! No strings. No gotchas. Just ‘thank you for being a customer!’"
"At T-Mobile, we already wake up every day working for our customers — so I’ve decided to make it official and turn T-Mobile customers into T-Mobile owners by offering them stock.
"And we’re thanking customers every week with cool stuff from brands people love. For free. Every Tuesday!"
With the announcement of this news, the company’s share price feall 1.3% to $43.07.
Apart from this, T-Mobile is also offering one full hour of Gogo Wi-Fi on smartphones on every Gogo-equipped domestic flight.
Other offers given by T-Mobile include free Domino’s Pizza or small Wendy’s Frosty and movie rental from VUDU, Walmart’s video on-demand service, every week on Tuesdays.
To facilitate these offers, T-Mobile has partnered with Gilt, Domino’s, StubHub, Wendy’s, VUDU, Fandango, Legendary Pictures and Universal Pictures, Lyft, Buffalo Wild Wings, Condé Nast, Fanatics, Fandango, Gilt, HotelTonight, JackThreads, Legendary Pictures and Universal Pictures, Lyft, Major League Baseball, MGM Resorts International, Samsung Electronics America, Shell, StubHub, The Clymb, The Grommet and Warner Brothers.
