View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. Technology
  2. Software
April 15, 2009

Sustainable green IT solutions too scarce: report

Vendors accused of ‘green-washing’ poor solutions

By CBR Staff Writer

Headline-grabbing green-gloss IT announcements front little more than vapourware, a research group on climate change has warned today, after it found around only one in six products demonstrate significant sustainability benefit.

According to a research note issued by Verdantix, the first wave of green IT solutionshas failed to make sustainability benefits tangible, the company said after it carried out a comprehensive assessment of the sector.

“Our analysis of 24 different categories of IT solutions that support sustainability goals paints a picture of an industry beginning to understand the potential revenues to be claimed in this market.” But sustainability directors need real solutions.

The company’s appraisal of Green technology covered systems used to measure or manage greenhouse gas emissions, those that reduce energy demands or promote energy efficiency, and others that can be deployed to cut road vehicle or aviation fuel use and eliminate waste from supply chains. 

“Over the last 2 years, despite the noise from high decibel green IT marketing the reality is that the tech sector has only just got out of the starting blocks” said Verdantix director David Metcalfe.

Green data centres are in the spotlight, as well as innovation in areas like remote energy management for households and green house gases management, and business intelligence software to automate energy efficiency.

Content from our partners
How to turn the evidence hackers leave behind against them
Why food manufacturers must pursue greater visibility and agility
How to define an empowered chief data officer

Websites in our network
Select and enter your corporate email address Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
  • CIO
  • CTO
  • CISO
  • CSO
  • CFO
  • CDO
  • CEO
  • Architect Founder
  • MD
  • Director
  • Manager
  • Other
Visit our privacy policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.