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November 15, 2010

SugarCRM launches new version of CRM suite with mobile, social features

iPhone app, new international support and languages, and new social CRM

By CBR Staff Writer

SugarCRM, a customer relationship management (CRM) company, has launched the new version of its CRM suite Sugar 6 with the addition of new features, which include a native iPhone application, international support and languages, and social CRM and media management.

The new Sugar Mobile for iPhone application adds to the existing mobile capabilities in the suite, and enables users of Sugar 6 to access and interface with their CRM system as a native iPhone application, which offers customisation capabilities.

The new iPhone application is available immediately for all Sugar Professional and Enterprise Edition customers, and can be downloaded from the Apple Appstore.

The latest edition of Sugar 6 integrates 13 new languages fully supported by SugarCRM, in addition to the more than 80 community supported language packs, offering localised currency capabilities.

New certified language packs include support for Bulgarian, Chinese, Danish, Dutch, French, German, Hungarian, Italian, Japanese, Portuguese, Romanian, Russian, and Spanish.

In addition, the new social management tools include a new Twitter Connector that enables users of Sugar 6 to monitor the Twitter stream of any contact or company; and Sugar cloud connectors and social feeds that enable the sharing of any type of external data, including video, and social networking information.

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The social features also include SugarCRM partner ecosystem that enables users to collaborate with associates, partners and customers in any SugarCRM object.

The upgraded CRM suite now supports integration with Microsoft Outlook 2010, as well as support for all IMAP email protocol offerings, such as Gmail from within the Sugar email module, and offers support for the Google Chrome browser.

SugarCRM chief executive officer Larry Augustin said their flexible solutions allow users to be more productive and connect more closely with their customers through new simple-to-use mobile and social tools.

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