Apple has taken the lead in US smartphone market with the iPhone 5 sales helping the firm take the top spot ahead of Google’s Android operating system, according to latest smartphone sales data from Kantar Worldpanel ComTech.
According to the research firm, Apple now has a 48.1% share of US smartphone sales compared with Android which has 46.7%.
Kantar Worldpanel ComTech global consumer insight director Dominic Sunnebo said: "The last time we saw iOS overtake Android in the US was when the iPhone 4S was released and Apple managed to retain its lead for three consecutive periods."
"This time we predict that Apple will beat its previous high of 49.3% and achieve its highest ever share of the US smartphone market within the next two periods," Sunnebo said.
"In Italy, strong sales of the Nokia Lumia 610, the fourth best selling handset over the past 12 weeks, and the Nokia Lumia 800, the seventh best selling, have helped drive Windows’ share up to 11.7% – the highest across Europe."
The report found that 62% of all iPhone 5 sales in the US came from existing Apple owners upgrading, with 13% coming from Android switchers, 6% from BlackBerry devices, and a small number of first time smarphone owners.
This article is from the CBROnline archive: some formatting and images may not be present.
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