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January 26, 2010

StreamSend launches Email Analyzer tool

Claims to help businesses enhance deliverability and overall email effectiveness

By CBR Staff Writer

StreamSend, an email marketing software provider, has rolled out new Email Analyzer tool, which it claims to improve the number of emails reaching recipients in its intended format.

The company claims that the new tool allows businesses to enhance deliverability and overall email effectiveness by enabling marketers to test for potential spam filter challenges and to preview how the email renders in various email clients prior to sending.

According to StreamSend, the Email Analyzer enables businesses to see how their messages will be viewed with and without images, in the preview pane and on mobile devices, in 30 email clients, such as Gmail, Outlook, Yahoo, Comcast, AOL and many others, prior to sending.

In addition, the new tool also tests emails with nine spam filters including SpamAssassin, Postini, Barracuda and others, to alert the sender of any spam-like characteristics before they cause any deliverability problems, StreamSend said.

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Dan Foorotan, president of email marketing at StreamSend, said: “We are very pleased to be able to save our customers time and money with Email Analyzer by helping them improve the effectiveness of their emails before they send them. It is a big advantage to be able to spot and address any potential problem areas in advance.”

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