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Technology / Software

Startups could reach target audiences and get product feedback with new programme

B2B technology startups could receive expert feedback to get to market faster with a new programme, the company behind it has claimed.

Spiceworks, the networking company that links businesses with their desired audiences, has released ‘Built in Spiceworks’ for startups looking to test their products for feedback and advice before and after launching them.

The firm claims it can pair startups with hand-selected IT professionals from an audience of 2.5m to ensure they can develop and market their B2B products and services.

The programme allows startups to continue working on their products post-launch, including carrying out market research, price testing, and continuing to market their products, said the company.

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Jay Hallberg, co-founder and VP of marketing at Spiceworks, said: "Spiceworks is in a unique position to help startups accelerate their product and marketing efforts by connecting them directly with their future customers.

"This programme is reshaping how technology startups go to market and the growing impact a community of 2.5 million IT professionals is having on the technologies that are designed, developed and sold to them."


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