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October 5, 2009

Sprint creates M2M business unit

To focus on its overall open device, M2M strategy and business development

By CBR Staff Writer

Sprint has formed a new Emerging Solutions business unit with a focus on accelerating the delivery of machine-to-machine (M2M) and mobile computing offerings to businesses and consumers. The company said that new strategic business unit consolidates resources into one team with common goals and a focus on its overall open device and M2M strategy and business development.

According to Sprint the new unit will assess revenue opportunities, develop go-to-market plans and execute quickly, working closely with its customer-facing channels and partners.

Mobile computing devices together with traditional consumer electronics and devices with broadband access offer increased durability, hardware/software integration, simple setup and lower support costs for customers and partners, claimed the company.

The company added that M2M devices deliver capabilities to multiple industries and include applications such as remote monitoring, asset tracking, fleet management, telematics, automation and control, automated meter reading, SmartGrid initiatives, point-of-sale/ATM and wireless routing.

Sprint said that Emerging Solutions has a substantial ecosystem of both internal expertise and external partners to draw upon to ensure speed-to-market and delivery of appropriate services to meet the varied customer needs. The team will work closely with Sprint’s consumer customer-facing channels and leverage its relationships with national third-party retailers and wholesale partners.

Danny Bowman, president of integrated solutions group at Sprint, said: Emerging Solutions will be a differentiator for Sprint and is a critical aspect of our future. Customers want mobile computing devices and wide area wireless access now, and we are well positioned to keep ‘on top of the wave’ for this heavy demand.

“Wayne Ward will lead our Emerging Solutions team. Based on his 25 years of experience in marketing, product development and professional services, he is uniquely qualified to lead a team focused on developing a clear, unified strategy to generate new business, implement a comprehensive sales approach, and rapidly execute.

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