View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. Technology
  2. Networks
September 19, 2011

Smartphone, tablet users prefer researching to purchasing: report

New trends in m-Commerce show that smartphone owners are impulsive

By CBR Staff Writer

Nearly double of smartphone and tablet owners use their gadgets to research a product rather than buying it, market research company e-Marketer has said.

The company said, citing BIGresearch, that distinct demographic characteristics are emerging in the m-Commerce segment. A study found that more smartphone and tablet owners are researching products (80.80%) than purchasing them (41.4%).

The study also found that attitudes vary significantly among different age groups. E-Marketer said that a majority of US consumers surveyed by Barkley considered online shopping to be an important convenience, but a gap between generations emerged when mobile devices were introduced into the equation. The study showed that nearly twice as many under-35s vs older respondents agreed that being able to research and buy products on the go was a true convenience.

The company said that the inclination to make impulse purchases is higher in smartphone shopping, with half of the millennials surveyed admitting to the tendency.

According to a report by mobile technology company Myxer, a plurality of mobile buyers (37%) spent less than $5 per purchase, on average, said e-Marketer. It added that among the 18-to-24 set, 80% of the purchases were music downloads and only 3% were physical goods. The trend changed with age: 57% of those ages 35 to 54 bought music, while 11% bought items, said e-Marketer.

Content from our partners
Scan and deliver
GenAI cybersecurity: "A super-human analyst, with a brain the size of a planet."
Cloud, AI, and cyber security – highlights from DTX Manchester

Websites in our network
Select and enter your corporate email address Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
  • CIO
  • CTO
  • CISO
  • CSO
  • CFO
  • CDO
  • CEO
  • Architect Founder
  • MD
  • Director
  • Manager
  • Other
Visit our privacy policy for more information about our services, how Progressive Media Investments may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.