UK based content monetisation platform Skimlinks has acquired the real-time e-commerce product matching and pricing intelligence provider InvisibleHand to expand its portfolio.
Under the deal, Skimlinks will add InvisibleHand’s API and technology to expand its core products, offer insights, and maximise earnings for its network of publishers.
Following the transaction, the London-based media technology and consumer investment firm Forward Internet Group, which has been a majority investor in InvisibleHand since 2009, will hold a minority equity stake in Skimlinks.
InvisibleHand CEO and founder Robin Landy said that Skimlinks is the perfect partner for the next stage of the company’s development.
"I’m excited by the opportunity to turbo-charge Skimlinks’ core products, but also to make InvisibleHand’s unique dataset and services available across the broadest range of applications," Landy added.
Recently, Skimlinks has launched a real-time product comparison widget called Showcases and vertical specific Fashion Engine as well as unveiled its Japanese site.
Skimlinks CEO and founder Alicia Navarro said : "The InvisibleHand team have successfully tackled two of the toughest problems in e-commerce: algorithmically matching large product data sets across multiple retailers, and pairing that information with accurate price data."
