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November 18, 2010

Sitecore introduces new e-Commerce platform for business users

Customer life cycle management, inventory levels automation, and traffic-generating email campaigns creation

By CBR Staff Writer

Sitecore, a provider of .NET Web Content Management System (CMS) software, has introduced the new e-Commerce platform, which the company says provides a wide range of e-Commerce functionality integrated with marketing automation features.

The Sitecore e-Commerce platform includes a wizard-driven process for building a customised checkout, creating sophisticated forms, managing account data and maintaining purchase history for targeted promotions.

The company claims that the software gives businesses the ability to provide engaging Web experiences, react quickly to prospect and customer needs, provide a personalised, relevant experience for individual shoppers and continually engage in compelling communications.

According to Sitecore, marketers will now be able to track and optimise customer actions with specific e-commerce site goals including account creation and order completion, and can create traffic-generating email campaigns, and manage the product selection process.

With a range of options to support both entry-level and enterprise-class e-Commerce sites, Sitecore enables organisations to manage online product offerings using faceted search to locate and update specific product details, group related products and automate inventory levels.

Sitecore CMO Paul Markun said with Sitecore’s integrated e-Commerce approach, marketers can offer their customers a high-touch shopping experience that generates revenue and differentiates their business from competitors.

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