Target’s website is struggling to deal with the demands of Cyber Monday shoppers.
Users trying to access the site were met with a notice saying: "Please hold tight. So sorry, but high traffic’s causing delays. If you wouldn’t mind holding, we’ll refresh automatically & get things going ASAP."
Although the high volume of people trying to buy products from Target will be welcomed by the company, the potential loss of sales caused by downtime could counter any gains.
A spokesperson for Target, said: "Both traffic and order volumes are exceeding Target‘s Thursday Black Friday event, which was our biggest day ever for online sales.
"To help manage the volume, we have been metering traffic to the site. We have teams working diligently to restore Target.com to full functionality."
The site appears to be currently working again.
