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September 12, 2011

Sicap integrates value-added mobile service menu browser to Vimpelcom

Extended to Vimpelcom's four subsidiaries in Uzbekistan, Armenia, Tajikistan and Georgia

By CBR Staff Writer

Sicap, the long term mobile offering partner to the Vimpelcom has integrated its value-added mobile service menu browser offering into the latter’s subsidiary networks.

In the Vimpelcom network, Sicap UMB ( USSD Menu Browser ) is an interactive and user-friendly interface to over 2000 USSD menu items, the company said.

The UMB enables subscribers to scroll down and choose the service they need, from prepaid credit checks and topups, to subscription options and information services such as weather reports, finance or chat and return a message to a subscriber request in less time as it uses the USSD channel.

Sicap has extended Vimpelcom’s UMB services to its four new subsidiaries in the CIS, which include subsidiaries in Uzbekistan, Armenia, Tajikistan and Georgia.

At the backend, Sicap UMB has allowed Vimpelcom to bring its services under one access code, simplifying content updates and marketing efforts, and providing statistics on service usage.

Vimpelcom Senior project manager Alexander Molozhavsky says Sicap browser contain the ideal attributes and it works on any device, whether on the home network or roaming, and whatever the credit balance.

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