View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. Technology
  2. Software
November 6, 2015

Sector by sector: IBM vs Microsoft in enterprise applications

Kable Global ICT Intelligence: The two giants in enterprise applications cater to different markets.

By Alexander Sword

Kable analysis reveals that Microsoft and IBM are close frontrunners in the field of enterprise applications, but both have clear sectors where they dominate.

Across all sectors, Microsoft was slightly more popular, with 18.8 percent of respondents to Kable‘s global survey using it as their primary provider for enterprise applications compared to IBM’s 17.4 percent.

However, its lead increased dramatically in education, with 25.2 percent compared to IBM’s 10.2 percent.

In the government sector, the lead was also high, with 20.7 percent of companies using Microsoft compared to 13.5 percent for IBM.

Microsoft enjoyed smaller leads in the financial market sector of 22.6 percent compared to IBM’s 18.5 percent, in manufacturing with 21.3 compared to 19.5 and in media with 16.3 compared to 9.3.

However, in the medical sectors IBM enjoyed a substantial lead over its rival. In healthcare, 19.5 percent of respondents used IBM for their enterprise applications while 14.4 percent used Microsoft.

In the pharmaceutical industry 19 percent used IBM and only 13.1 used Microsoft.

Content from our partners
Rethinking cloud: challenging assumptions, learning lessons
DTX Manchester welcomes leading tech talent from across the region and beyond
The hidden complexities of deploying AI in your business

IBM also enjoyed leads over Microsoft in retail banking (23.4 to 19.6 percent), utilities (20.6 to 17.8 percent) and energy (16.7 to 15.7 percent).

The two firms were tied in the insurance, retail and telecoms sectors with 16.3, 18.5 and 18.8 percent respectively.

All figures come from Kable’s ICT Customer Insight survey, which polled 2685 respondents, from across the world in Q4 2014. The survey findings include data on satisfaction towards enterprise application vendors, which vendors are considered to be leaders in the field of enterprise applications and applications budget allocation. Subscribe to Kable here.

Websites in our network
Select and enter your corporate email address Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
  • CIO
  • CTO
  • CISO
  • CSO
  • CFO
  • CDO
  • CEO
  • Architect Founder
  • MD
  • Director
  • Manager
  • Other
Visit our privacy policy for more information about our services, how Progressive Media Investments may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.
THANK YOU