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November 6, 2015

Sector by sector: IBM vs Microsoft in enterprise applications

Kable Global ICT Intelligence: The two giants in enterprise applications cater to different markets.

By Alexander Sword

Kable analysis reveals that Microsoft and IBM are close frontrunners in the field of enterprise applications, but both have clear sectors where they dominate.

Across all sectors, Microsoft was slightly more popular, with 18.8 percent of respondents to Kable‘s global survey using it as their primary provider for enterprise applications compared to IBM’s 17.4 percent.

However, its lead increased dramatically in education, with 25.2 percent compared to IBM’s 10.2 percent.

In the government sector, the lead was also high, with 20.7 percent of companies using Microsoft compared to 13.5 percent for IBM.

Microsoft enjoyed smaller leads in the financial market sector of 22.6 percent compared to IBM’s 18.5 percent, in manufacturing with 21.3 compared to 19.5 and in media with 16.3 compared to 9.3.

However, in the medical sectors IBM enjoyed a substantial lead over its rival. In healthcare, 19.5 percent of respondents used IBM for their enterprise applications while 14.4 percent used Microsoft.

In the pharmaceutical industry 19 percent used IBM and only 13.1 used Microsoft.

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IBM also enjoyed leads over Microsoft in retail banking (23.4 to 19.6 percent), utilities (20.6 to 17.8 percent) and energy (16.7 to 15.7 percent).

The two firms were tied in the insurance, retail and telecoms sectors with 16.3, 18.5 and 18.8 percent respectively.

All figures come from Kable’s ICT Customer Insight survey, which polled 2685 respondents, from across the world in Q4 2014. The survey findings include data on satisfaction towards enterprise application vendors, which vendors are considered to be leaders in the field of enterprise applications and applications budget allocation. Subscribe to Kable here.

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