Vista Equity Partners lead a $35 Million Investment in Return Path which runs email optimisation, security and data businesses

Return Path announced it has secured a $35 million investment led private equity firm Vista Equity Partners.

Return Path’s analytical insight enables more than 2,500 leading brands to gain visibility into the return on their marketing investments and their customers’ behavior.

In recent years, the company has built on its global leading Email Optimisation business with the launch of Email Fraud Protection, the industry’s leading security and brand protection solution.

The Email Fraud Protection solution, developed with the needs of the Chief Information Security Officer in mind, is designed to eliminate the impact of email fraud. By analysing data from its cooperative network of mailbox and security providers – representing 2.5 billion email accounts, approximately 70% of the worldwide total – Return Path delivers real-time threat intelligence to block phishing attacks and other abuse at the network perimeter.

The company’s data assets and global network of gateway, application, and security partners enable Return Path to detect and mitigate threats beyond the scope of authentication-based solutions.

Return Path today launched a website exclusively for security professionals at www.emailfraudprotection.com.