The company has said that, StreamServe Persuasion, an enterprise document presentment (EDP) system, will enable the Santander Consumer Bank to take information from its back-end enterprise applications including ERP, CRM, SCM and legacy systems, and transform it into business correspondence that acts as a dynamic and personalized marketing vehicle for cross-sell, up-sell and brand building.
According to the company, by presenting a persuasive, consistent and personalized experience across all communication channels, StreamServe Persuasion is expected to enable Santander to further enhance the value of its customer relationships.
StreamStudio Composer, a component of the Persuasion system, is expected to allow anyone at Santander with editing privileges to add, edit or remove text from already designed documents, so that last-minute changes can be made.
Geir Berglind, chief technology officer of Santander Nordic, said: By upgrading to StreamServe Persuasion, we are moving to a single platform that will allow us to take advantage of Composer’s friendly user interface to more easily add marketing messages to our customer correspondence and invoices. With this upgrade, we expect to improve our customer relations further and lessen our dependency on IT.
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