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November 9, 2009

Samsung launches open mobile platform

Allows developers to create apps on mobile phones

By CBR Staff Writer

Samsung Electronics has announced the launch of its own open mobile platform, Samsung bada in December. This new addition to Samsung’s mobile ecosystem enables developers to create various applications for new Samsung mobile phones.

Samsung said that it is introducing bada, in order to build a rich smartphone experience accessible to a wider range of consumers across the world.

The company said that bada is simple for developers to use, particularly in the area of applications using web services. Its user interface (UI) can be transferred into an attractive UI design for developers and also offers an easy-to-integrate platform for mobile operators.

Samsung established its mobile application ecosystem through the launch of Mobile Innovator in 2008 and the Application Seller Site followed by Application Store as another key element of this offering.

Hosoo Lee, executive vice president and head of media solution centre at Samsung Electronics, said: “By opening Samsung’s mobile platforms we will be able to provide rich mobile experiences on an increasing number of accessible smartphones.

Bada will be Samsung’s landmark, iconic new platform that brings an unprecedented opportunity for operators, developers and Samsung mobile phone users around the world.”

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