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August 30, 2009

Samsung launches new touch screen phone

New phone complements company's touch screen strategy by targeting youth market

By CBR Staff Writer

Samsung Electronics, a mobile phone provider, has launched Samsung Corby (S3650), a touch screen mobile handset with a range of social networks support, such as Facebook, Twitter and MySpace. The company said that the new mobile complements the company’s touch screen strategy, ‘touch for every lifestyle’, by targeting the youth market.

Samsung claims that Corby’s 2.8-inch QVGA screen screen delivers a quality online video experience and its quad band connectivity and support for EDGE networks means that users can stay in touch regardless of their location.

The company added that with the new phone, users can update their current status and access friends’ updates and live feeds via Facebook, MySpace Twitter through a simple Pop-up SNS (Social Networking Service) notification feature. The handset also supports various community sites by integrating user-generated content sites such as YouTube, Flickr, Picasa and Photobucket and other SNS sites directly into the handsets user interface. Corby users can upload photos and videos to these sites through their phones.

According to Samsung, the new phone makes touch screen operations easy to use by incorporating its Touchwiz UI and haptic feedback system. The handset offers haptic feedback when users make a selection on the touch screen and through the device’s widget system.

The handset also supports ‘one finger zoom’ and ‘smart unlock’ technologies. ‘One finger zoom’ enables consumers to zoom in and out with one finger while ‘Smart unlock’ is a feature which enables users to unlock the phone and use the menu by drawing a letter on the screen.

JK Shin, executive vice president and head of mobile communications division, at Samsung Electronics, said: “We see strong growth opportunities in this sector and will continue to pioneer new markets with innovative technology. The Corby is consistent with Samsung’s legacy of developing new products and technologies designed for specific audiences and bringing new devices quickly to market.”

Samsung Corby will be available in European countries starting from mid September at approximately €150. The device reportedly comes in two-tone diagonal contours and is available in colour options such as Jamaican Yellow, Cupid Pink, Minimal White, and Festival Orange.

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