Samsung scrapped its plans to launch tablets powered by Microsoft’s Windows RT operating system, alleging low demand and high pricing of the new platform.
Samsung senior VP Mike Abary told CNET their firm does not see sufficient demand from retailers to justify the launch of the Ative Tab.
"There wasn’t really a very clear positioning of what Windows RT meant in the marketplace, what it stood for relative to Windows 8, that was being done in an effective manner to the consumer," Abary said.
"When we did some tests and studies on how we could go to market with a Windows RT device, we determined there was a lot of heavy lifting we still needed to do to educate the customer on what Windows RT was. And that heavy lifting was going to require pretty heavy investment.
"When we added those two things up, the investments necessary to educate the consumer on the difference between RT and Windows 8, plus the modest feedback that we got regarding how successful could this be at retail from our retail partners, we decided maybe we ought to wait."
The firm’s decision was mainly based on two reasons, which included feedback from retail partners that demand for the product was too low and the amount of investment Samsung would have to give.
In 2012, HP had also stopped plans to launch a Windows RT powered tablet following customer feedback.
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