South Korea based Samsung could be a major player and huge competitor in the mobile operating system (OS) market, if it could come up with its own mobile OS, according to Verizon CEO Lowell McAdam.

The current smartphone market is being dominated by Google Android and Apple iOS, while the carriers are concerned about the third alternative OS.

Verizon CEO Lowell McAdam said Samsung is a massive conglomerate with the resources to pull off a strong third mobile platform.

"There’s a potential elephant in the room with Samsung," McAdam said.

Samsung has already launched its own operating system, Bada, which operates in phones in selected parts of the world.

According to Verizon CEO, the move could allow Samsung to control the software and hardware, which are currently dominated by Apple and Research in Motion.

A strong competition is also being expected from the South Korean firm following its losing in Apple’s patent infringement lawsuit against it in California US.