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August 25, 2009 rolls out new VAR program for

Allows VARs to build custom application development projects in the cloud

By CBR Staff Writer has rolled out new value-added reseller (VAR) program for its cloud computing platform to help resellers build a business developing custom applications in the cloud for their clients. enables companies to build and deliver business applications in the cloud, including the database, real-time customisation, analytics, real-time workflow and approvals, programmable cloud logic, integration, real-time mobile deployment, programmable user interface and web site capabilities.

According to, the new VAR program offers resellers access to set of technical tools, training, and go-to-market resources to develop cloud computing expertise and drive business success. The VAR program includes, a sales resource center for VARs, which provides access to a sales kit, industry insights, and other exclusive sales tools such as demo orgs and customer references.

It also provides resellers access to consultant resource centre, which provides a set of implementation resources, including best practices, community discussion boards, and design guidance and templates.

The company said, VARs can resell the cloud computing platform, as well as additional services such as mobile capabilities, storage, sites, and development sandboxes. will provide the first line of support for the platform, while VARs are responsible for supporting their customisations and applications.

Initial partners that have joined the program include American Data Company, Appiphony, Aptaria, Centerstance, Echo Lane, EDL Consulting,, Lexnet Consulting Group, MK Partners, Red Sky Solutions, Reside, Silvertree Systems, Stone Cobra, and Sundog.

Josh Holtzman, CEO of American Data Company, said: The VAR program gives us a clear path to delivering custom application development projects in the cloud for our clients. Delivering the best practices, training and certification and sales engagement in one program will help us extend the benefits of enterprise cloud computing to our clients.

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