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February 26, 2015

Salesforce goes multilingual for SMEs

Small firms with global outlook can enhance customer support.

By Jimmy Nicholls

Salesforce has expanded its language support for its customer service program to more than 50 languages and dialects, as it seeks to expand its business further across the globe.

The service’s agent console, admin tools and help centre will now be available in languages from Europe, the Middle East, the Orient and Africa, including Arabic, Hindi and Swahili.

Sara Varni, CMO of at Salesforce, said: "Small businesses have an opportunity to create a very large global footprint.

"With multi-language customer support, even the smallest business can compete with multinational companies by delivering global customer service at scale."

The rollout of language support is particularly intended for small and medium businesses, which are more likely to lack the resources needed to support customers who speak different languages.

"With, Udemy supports more than 12,000 instructors and five million students around the world," Alex Mozes, director of support, Udemy.

"And with localised versions of our knowledge base, both team members and customers can quickly find the answers they need, in the language they prefer."

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