View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. Technology
  2. Software
February 9, 2017

Salesforce adopts ‘Eat, Sleep, STEM, Repeat’ mantra as girls shy away from ‘male’ tech careers

As STEM stereotypes continue to rise, Stemettes works to encourage young girls to deploy their interest in STEM careers.

By Hannah Williams

As STEM careers become increasingly popular, the rise of the gender gap and perception of young females that STEM is a male-based industry has also followed with. But there is another thing we all need to take into consideration- Girls can do Science, Technology, Engineering and Maths (STEM) too.

Research conducted by Accenture found that almost a third of young people believe that more boys choose STEM subjects than girls because they match ‘male’ careers. This perception that STEM subjects are more suited for boys is the main reason that school teachers say girls shy away from the idea of taking up these subjects.

Among the 8,500 young people, parents and teachers surveyed, 52 percent of parents and 57 percent teachers admit to having made subconscious stereotypes in relation to STEM. This shows that both parents and teachers are amongst those that believe such stereotypes.

Emma McGuigan, Senior managing director, Accenture said: “We have to address this by doing more to spark and retain girls’ interest in STEM at an early age, while expanding perceptions and demonstrating what a career or a person who works in STEM looks like beyond the traditional stereotypes.”

Figures like this should encourage parents, teachers and organisations to develop and embrace young females into STEM careers. Speaking at the Stemettes ‘Eat, sleep, STEM, repeat’ event, emphasis was made on the responsibility of parents to encourage their young daughters into STEM from home.

The panel at the event discussed that parents should be encouraging girls from a young age, which can be introduced in the form of something as little as gender neutral toys to build an understanding for females that there is no limit in working towards a STEM career – just like boys. This can then encourage girls to gain an interest in STEM subjects and careers.

Apart from parental encouragement, organisations also have a part to play in giving females an opportunity to enter STEM careers.

Content from our partners
How to turn the evidence hackers leave behind against them
Why food manufacturers must pursue greater visibility and agility
How to define an empowered chief data officer

Anne-Marie Imafidon, CEO, Stemettes

Anne-Marie Imafidon, CEO, Stemettes said: “These findings show the scope of work there is still to do. Our collaboration with fantastic companies like Accenture allows us to share the right messages to positively impact these young women across geographies. We’ll also be handling the follow-up to ensure these girls reach their potential despite wider attitudes.”

One organisation that has been working towards the empowerment and encouragement of young females into STEM is Stemettes, a social enterprise founded in 2013 to inspire and support young females into STEM. The organisation aims to encourage and educate young girls all about the possibilities in STEM careers.

 Find out what Stemettes did to encourage young females in the world of STEM on the next page.

Websites in our network
Select and enter your corporate email address Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
  • CIO
  • CTO
  • CISO
  • CSO
  • CFO
  • CDO
  • CEO
  • Architect Founder
  • MD
  • Director
  • Manager
  • Other
Visit our privacy policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.
THANK YOU