View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. Technology
  2. Networks
January 7, 2013

Sales of Windows 8 and Macbook decline during holidays: Report

Microsoft sold 40 million Windows 8 OS licenses in November 2012

By CBR Staff Writer

According to research from NPD, sales of Microsoft’s Windows 8 and Apple’s Macbook dropped 11% and 6% respectively on a year over year basis during the holiday season in the US.

NPD said that despite the hype and hope around the launch of Windows 8, the new operating system was unable to encourage holiday sales or halt the year-long Windows notebook sales decline.

The report found that the average sale price of touchscreen notebooks, which was about $700, accounted for only 4.5% of Windows 8 sales.

In November 2012, Microsoft had sold 40 million Windows 8 OS licenses in the first month since its launch on 26 October in 2012.

NPD vice president of industry analysis Stephen Baker said: "Consumer electronics remain trapped in a weak product cycle.

"Despite undeniable success in segments like soundbars, headphones with microphones, interchangeable lens cameras, cellular accessories and tablets, the inability of the CE market to find substantial new pockets of revenue looms menacingly over the industry’s future," Baker added.

Last year, a report from Comscore found that online holiday spending in the US increased 13% to $26.6bn compared to 2011.

Content from our partners
Powering AI’s potential: turning promise into reality
Unlocking growth through hybrid cloud: 5 key takeaways
How businesses can safeguard themselves on the cyber frontline

Websites in our network
Select and enter your corporate email address Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
  • CIO
  • CTO
  • CISO
  • CSO
  • CFO
  • CDO
  • CEO
  • Architect Founder
  • MD
  • Director
  • Manager
  • Other
Visit our privacy policy for more information about our services, how Progressive Media Investments may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.
THANK YOU