SafetyPay and CardinalCommerce have formed a partnership to add SafetyPay alternative payment system to the Cardinal Centinel platform to support eCommerce business expansion into new markets.
SafetyPay references three untapped eCommerce markets: shoppers who are afraid to purchase online due to identity theft or fraud, international shoppers who cannot purchase because their credit cards are not accepted, and global online banking customers without a credit card but the financial means to shop online.
The companies claim that now international e-shoppers who desire to purchase from merchants will have a secure alternative payment system with SafetyPay.
Mike Keresman, CEO of CardinalCommerce, said: “SafetyPay is a significant value-add to Cardinal Centinel. With SafetyPay, Cardinal’s current, and future customers, will have the supplementary means to secure new domestic and International business, all in one integration to the Centinel platform.”
Manuel Montero, CEO of SafetyPay, said: “Cross border online purchasing is a huge untapped market and has been a challenge for e-merchants due to payment security and shipping logistics. Our relationship with CardinalCommerce and our shipping partners opens up a great opportunity for US merchants to expand their customer reach.”
