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November 17, 2014

Rocket Internet plans to launch 10 start-ups every year

Investment house claiming huge emerging market online store product shipments as proof of success.

By CBR Staff Writer

Berlin-based e-commerce investor Rocket Internet has revealed plans to set up ten start-ups every year from 2015.

So far this year, the investor launched seven firms, with five of them being created prior to its IPO last month and two more subsequently.

The company will work with Facebook for assistance in advertising strategy and automation of ads in addition to testing new advertising features.

During the first half of 2014, the e-commerce investment firm’s 12 investees registered a 104% average annual growth in gross merchandise volume (GMV), with Russian fashion site Lamoda and Indian online store Jabong topping the list with 112% and 187% revenue growth respectively

Established in 2007 by Oliver, Alexander and Marc Samwer, the investing firm has so far set up dozens of e-commerce and online marketplaces ranging from taxis to meal deliveries, following the likes Amazon and Alibaba.

Rocket Internet founder and chief executive officer Oliver Samwer said: Rocket Internet has shown a strong performance in the first half of 2014: We are well on track and our Proven Winners performed in line with our expectations.

"Our network of companies is uniquely positioned to capitalize on the growth of Internet commerce in emerging markets.

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"It is our goal to launch again at least ten new startups in 2015 and continue to invest in our existing companies, our own proprietary technology, our geographic footprint, our infrastructure and processes, and our outstanding people around the globe."

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