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March 2, 2010

Ritz Interactive implements PaySecure across eCommerce sites

To provide convenience and security of internet PIN debit to customers

By CBR Staff Writer

Acculynk and Ritz Interactive has implemented PaySecure across 16 of the company’s e-commerce websites, including sites RitzCamera.com, WolfCamera.com and BoatersWorld.com.

Each Ritz Interactive site, branded and marketed individually, bring products to online shoppers in verticals including digital cameras and photography, as well as marine, boating and fishing gear.

According to Ritz Interactive, PaySecure provides convenience and security of internet PIN debit to its customers in a simple payment experience that requires just current debit card and PIN. Consumers who use PaySecure for their debit card purchase have to enter their PIN on graphical PIN-pad, and the transaction is processed as PIN debit.

The company said that consumers can use PaySecure at online merchants, including AirTran, Jelly Belly, 2Checkout and ShoppersChoice. In January, Acculynk announced that Spirit Airlines will also add PaySecure to its online payment options in 2010.

Ashish Bahl, CEO of Acculynk, said: “With the addition of Ritz Interactive’s network of eCommerce websites to our growing merchant portfolio, consumers now have even more options of where they use PaySecure. Ritz Interactive is one of the premier photography and outdoor companies on the internet, and we are very pleased that they have chosen to expand their payment options with PaySecure.

“PaySecure has received enormous interest from the airline industry and Top 500 Internet merchants, and we expect to make many more partnership announcements over the next few months.”

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