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January 10, 2013

RIM to launch six BlackBerry devices in 2013

Firm will launch two new handsets powered by the new BlackBerry 10 OS by the end of January.

By CBR Staff Writer

Research in Motion (RIM) is planning to launch six new BlackBerry 10 devices in 2013 that will apparently cover the range for high, middle and low-end price sectors.

The smartphone maker’s move follows its scheduled plans to launch the long-awaited BlackBerry 10 operating system (OS), alongside the two new handsets that are powered by the new OS, by the end of January 2013.

RIM CMO Frank Boulben told FierceWireless that the firm does not have any exclusive deals with carriers, which allows it to set its own terms and sell the devices in different market segments.

"We intend over time as we transition the portfolio to have a full range of devices," Boulben said.

The firm is planning to launch at least 70,000 applications at the launch, which will help it meet its target to support 90% of the top 600 most popular apps in the market.

According to RIM, the new OS platform is aimed at combining the company’s strengths in communication, type, instant messaging and security. The new OS, which is a complete redesign of RIM’s current OS, features a new user interface, BlackBerry Flow, which allows users to scroll between apps.

BlackBerry Peek will enable users to have a quick look at another app without leaving the current one, while the BlackBerry Hub feature merges users’ diverse inboxes, messages and notifications.

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