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October 27, 2010

Revenue from European mobile enterprise users to exceed $62bn by 2014: ABI Research

Eastern European revenue growth to outpace its neighbour's at nearly 2.6%

By CBR Staff Writer

Total revenue from European mobile enterprise users is forecast to exceed $62bn by 2014, according to ABI Research’s Enterprise Mobility Market Data.

The research body said average revenue growth across the two regions (Western and Eastern Europe) will equal 1.7%; a far better performance than the -1.0% revenue decline for all (both business and consumer) European mobile subscribers.

Enterprise research practice director Dan Shey said despite an uncertain economic recovery across both Western and Eastern Europe, businesses continue to mobilise.

"Revenues from the business segment continue to be a bright spot for the European mobile services market," Shey said.

According to the report, Western Europe will garner the majority of Europe’s share, reaching $48bn by 2014.

Eastern European revenue growth is expected to outpace its neighbor’s at nearly 2.6%.

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Revenues from data services segment are projected to grow to nearly 50% of mobile services revenues by 2014.

This includes messaging services, including text and mobile e-mail services; data plans for handsets, smartphones, laptops, netbooks and media tablets; and applications, both downloaded and line-of-business.

"With Apple, Android, and BlackBerry smartphones penetrating this region and voice revenues declining, mobile data revenues will become an even greater part of the enterprise share-of-wallet," Shey said.

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