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November 3, 2009

Rakuten Ichiba deploys Akamai’s Dynamic Site Solution

To enhance the performance of its eCommerce site

By CBR Staff Writer

Akamai Japan, a subsidiary of Akamai Technologies, said that its Dynamic Site Solution has been deployed by Rakuten Ichiba, to accelerate the performance of its eCommerce site. Rakuten Ichiba is also leveraging Akamai to help extend its infrastructure by offloading its web content to the Akamai globally distributed network.

Deploying Akamai offerings, Rakuten provides improved server capacity for storing web content and improved reliability and security of client web sites while lowering the cost of system operations. Rakuten can also accelerate distribution of their content globally online without having to deploy new hardware, Akamai said.

Osamu Kurokouchi, group manager of network development and operation at Rakuten, said: “As online shopping continues to grow and gain popularity in Japan, our customers are looking for ways to improve their use of images and rich media content such as videos on their sites that help engage shoppers and better describe their products features. We need to renew and augment our servers several times a year in response to such increasing customer needs.”

Rakuten Ichiba operates under a system in which each retail store creates their own setup on Rakuten’s web site, and each retail store maintains and constructs their own homepage in order to sell their products.

Reportedly, Rakuten is seeking to expand its online business globally into new markets such as Thailand and Europe. In order to support this initiative, the company needs a offering to help reach its customers effectively and an infrastructure that can scale to meet increasing demand and support unpredictable traffic spikes.

Currently, Akamai is powering the eCommerce sites for Rakuten Ichiba in Japan and Rakuten Ichiba Taiwan. With Akamai in place, Rakuten will be able to provide its customers in key international geographic areas a consistent and engaging online shopping experience.

Mr Kurokouchi, said: “With Akamai in place, we can spend less money and effort on infrastructure related tasks. It enables us to re-direct our resources to eCommerce development activities that improve our online shopping experience and increase our sales, allowing us to offer more stable, high-quality online customer services to our customers.”

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