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November 8, 2009

Quantivo launches new customer analytic service

Includes 18 e-commerce behavioral insights

By CBR Staff Writer

Quantivo has launched a customer analytic service Quantivo for E-Commerce, which the company says will includes 18 of the most critical e-commerce behavioral insights as out-of-the box reports.

The company claims that by using Quantivo for E-Commerce, e-commerce marketers and merchandisers can uncover which segments of customers will click next, view next, or purchase next, based on what have done in the past.

Quantivo said that this analytics offering was created by combining Quantivo’s Behavioral Analytics technology with expertise gained from working with e-commerce companies.

According to Quantivo, its new service includes, pre-built insights that help e-commerce companies get new customers onto their website. It also helps to reveal clear customer segmentations based on customer behaviors, purchasing patterns, and referring sites. Understanding what first-time and repeat customers buy alone, together, or over time can improve the profitability of each transaction.

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In addition, it also includes Quantivo Analyser that allows novice business user to answer customer questions, then view and export the underlying customer details; Quantivo Enrich that creates a view of customer behaviors by backfilling missing web analytics data, connecting multi-channel behaviors and adding important business metrics to original data; and 18 e-commerce Instant Insights.

Brian Kelly, CEO of Quantivo, said: To expand any e-commerce business, companies need to look beyond the ‘what if’ questions and start to act on ‘what is’. Typical web analytics reports can help you to understand what your customers did, but they leave you scratching your head to determine why and what to do next. Quantivo not only tells you why, but precisely how you should respond to those behaviors to increase clicks, visits and purchases.

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