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December 8, 2011

Qualcomm clear leader in smartphone applications processors: survey

Qualcomm had 49% of total revenue share in Q3 2011

By CBR Staff Writer

Worldwide smartphone applications processor market registered 59% year-on-year growth to reach $2.24bn in the third quarter of 2011, according to a new report Strategy Analytics.

In terms of both unit shipments and revenue, Qualcomm led the smartphone applications processor market during Q3 2011, followed by Samsung, Texas Instruments, Marvell and Broadcom, while Broadcom pushed NVIDIA down from the top five vendors list, the report says.

Stand-alone applications processors grew more than baseband-integrated applications processors, accounting for 41% of total smartphone applications processor shipments in third quarter, a 31% increase from the same quarter last year.

The growth is driven by strong demand for dual-core processors and LTE smartphone shipments growth.

Strategy Analytics senior analyst Sravan Kundojjala said Qualcomm continued its dominant market position in smartphone applications processors with 49% revenue share in Q3 2011, on the strength of its multi-tier product portfolio and its strong participation in all major mobile software ecosystems.

"Qualcomm has become the company to beat in the mobile chip market, moving far ahead of most of its competitors," Kundojjala said.

Strategy Analytics Handset Component Technologies service director Stuart Robinson said thanks to the ramp up of its Android business, Broadcom finally broke into the top-five vendor list for smartphone applications processors in Q3 2011.

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"Strategy Analytics continues to believe that Broadcom has the potential to be a strong competitor to Qualcomm in the long-term, given the company’s integration capabilities, cellular IP strength and strong emphasis on wireless market," Robinson said.

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