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March 23, 2012

PRIMEDIA to buy from EBay

EBay is shifting away from classifieds and listings business and concentrate on its core strength of e-commerce and payments businesses

By CBR Staff Writer

Realty information and listings provider PRIMEDIA has agreed to buy from online auction company EBay. is an online listing website for rental properties.

PRIMEDIA president and CEO Charles Stubbs said has a strong reputation, brand awareness, history and URL
"Both and PRIMEDIA have long track records of delivering a high-quality consumer and client experience in the marketplace," said Stubbs.

This is a bid by EBay to shift away from classifieds and listings business in a bid to concentrate on its core strength of e-commerce and payments businesses.

The details of the transaction, which is expected to close in the second quarter of 2012, were not disclosed. would be an addition to PRIMEDIA’s assets, which include rental websites like,, and

PRIMEDIA said its category-leading web sites and mobile applications will be complemented by’s successful pay-for-performance business model.

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