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December 11, 2014

Poor UX identified as leading cause of mobile app failures

Enterprise mobility survey reveals disagreements over user experience cause costly delays and app failure.

By Ellie Burns

Key pain points resulting from the enterprise mobile app development process have been identified by mobility company Kony.

Targeting the issues facing designers and developers, Kony’s "Bridging the Gap: Mobile App Design and Development" survey revealed that traditional mobile app processes cause friction and misalignment between developers and designers.

50% of the 340 respondents said that their projects failed to lock or get approved because of user interface issues. This user interface gap and rework are the causes for many change requests, which lead to project delays and poor user adoption.

"Today’s IT departments are struggling to keep pace with the demands of their business to mobilize their enterprise," said Dave Shirk, executive vice president and chief marketing officer, Kony, Inc.

"CIOs are faced with the challenge of rapidly delivering mobile applications for their businesses, and this survey sheds light on one of the biggest hurdles: business users, designers and developers don’t see eye to eye when it comes to user experience and interface design, which can cause costly delays and mobile app failures, leaving the business looking for a better answer."

"To ensure mobile app success, businesses should take a holistic approach to mobile app development," continued Shirk. "In the world of mobile, the software development lifecycle needs to begin with design."

"Mobile app design is often overlooked in the development process, but companies are finding that most mobile apps fail because of lack of user adoption caused by poor design and experience."

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"Enterprises should design their app with a mobile perspective when it comes to look and feel of the app. Doing this in a collaborative way and leveraging cloud technology is far better than the classic design tools, which have zero functionality or relevance to support the rich and varied user experience requirements of mobile technology."

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