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December 29, 2008

Playtech launches new network for Italian poker market

Playtech, a developer and licensor of software for the online, mobile and land-based gaming industry, has launched a 'play for real money poker' network in the expanding Italian poker market.

By CBR Staff Writer

Following license agreements, announced earlier in the second half of 2008, with Italian operators Snai, Gala Coral’s Eurobet Italia, Sisal and Cogetech, all operators are now offering ‘play for real money’ products on Playtech’s Italian poker network.

Playtech has said that the product utilizes its back office system with the appropriate customization for the local market and has been fully integrated with the licensees’ systems in order to ensure a better gaming experience for the player.

Playtech gaming applications such as online casino, poker, bingo, mobile gaming, live gaming, land-based kiosk networks and fixed-odds games are fully inter-compatible and can be incorporated as stand-alone applications. These can be accessed and funded by players through the same user account and managed by the operator by means of a single management interface.

Mor Weizer, CEO of Playtech, said: The recent launch with leading Italian operators Snai, Gala Coral’s Eurobet Italia, Sisal and Cogetech set our foothold in the Italian market which will lead to a prominent position in that market. The launch of the play for real network in Italy testifies to our extensive experience in penetrating new regulated markets with our best of breed software platform.


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