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November 16, 2012

Pinterest opens its arms to businesses, launches corporate tools

Organisations can now create official accounts on Pinterest’s new business site.

By Tineka Smith


Earlier this year the company was questioned about their copyright practices as individuals and businesses complained their work was being used without attribution.

The new launch catered towards businesses may help appease these complaints as organisations can now have their own page which makes pinning easier from their websites.

"Thousands of businesses have become part of our community, giving great ideas, content and inspiration to people on Pinterest. Whether it’s Anthropologie sharing awesome clothes, Whole Foods sharing tasty recipes, the Smithsonian sharing fascinating collections, or Amazon making products easy to pin, many of us have been inspired on Pinterest by businesses," Pinterest product manager, Cat Lee, said in a blog post about the new business portal. "We want to help more businesses provide great content on Pinterest and make it easy to pin from their websites."

Organisations which already have existing accounts on Pinterest can convert them to an account on the business site.

The business portal will also features case studies, guides and best practices to help businesses get the most out of their Pinterest business account.

Pinterest plans to release future services to help provide businesses with ways to reach and understand their Pinterest audience.

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Pinterest business site

Pinterest can be a paradise for retailers due the amount of trafficking the site gets and its large content revolving around fashion where consumers often show off their purchases on boards which friends can then discuss and repin.

The new business section could be the first step towards Pinterest creating a set business model and making profits. While investers believe Pinterest has clear potential for making money, the company still has yet to make profit earnings.

However, the recent growth of Pinterest is definitely something to acknowledge with visits from mid to the end of 2012 increasing by a staggering amount. A report by Hitwise said the site received 11 million visits during the week of 17 December 2011, which was 40 times the number of visits it received six months before, during a week in June 2011.

The US based startup also raised a hefty $100m in funding from Japanese eCommerce giant, Rakuten, in May 2012 placing the company’s valuation at more than $1bn.

Please follow this writer on Twitter @Tineka_S or comment below.

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