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January 23, 2013

Phones 4u teams up with EE to launch UK operator

Phones4u will launch an MVNO on the EE network in March 2013.

By Tineka Smith

The new mobile virtual network operator (MVNO) called ‘Life Mobile’ will offer a range of value tariffs and services which includes data packages.

The strategic partnership will be the 25th one in EE’s portfolio of new MNVOs in the UK.

EE will make 4G services available for LIFE mobile customers later in 2013.

"We’re delighted that EE has been selected as Phones 4u’s MVNO partner, giving us the opportunity to further build on our longstanding and successful relationship," said Marc Overton, Vice President of Wholesale and M2M at EE . "As the largest MVNO operator in the UK, we believe in providing our customers with a choice of deals to meet their needs, and our partners are a key part of our growth strategy."

"By choosing the EE network, Phones 4u will guarantee its customers access to the UK’s widest 3G coverage, as well as the UK’s only 4G network later in 2013. Our ambition is to provide 4G to key industry players by the end of 2013, and we feel this will open up a world of opportunities for both new and existing partners alike."

Phones4u says they will sell LIFE mobile alongside their existing network.

"We are delighted to be able to extend our longstanding partnership with EE in order to add LIFE Mobile into the wide range of products and services available at Phones 4u," said Tim Whiting, Group Chief Executive at Phones 4u. "Our customers see their mobile devices as an integral part of their daily lives. LIFE Mobile will enable us flexibility and creativity in designing propositions to give our customers even further choice. We will sell LIFE Mobile alongside our existing network propositions and are confident the new network will play a key role in driving further growth for our business."

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EE says its 4G service will cover a third of the population by the end of 2012 with its fibre service covering 50% of the population by the end of this year.

 

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