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August 6, 2008

PHM’s new tool keeps sales teams better informed

PHM Group, a consultancy in the UK, has launched Activ8, an application that provides information to sales teams on BlackBerry smartphones.

By CBR Staff Writer

The Activ8 software enables employers to send their sales team information such as product updates, comparative data between the firm’s and its competitors’ products/services, and details of sales incentives. The sales personnel can store customer data, including sales made and customer profiles.

The software eliminates the need for sales personnel to come to the office to receive formal training in product updates, regulatory and compliance issues.

Peter Hookham-Miller, managing director and founder of PHM Group, said: “Activ8 is a unique sales aid which acts as a performance support tool and offers sales teams a significant competitive advantage. It can be used as a sales tool, motivation tool and training tool, and, thanks to mobile communications technology, can be accessed and used almost anywhere in the world.”

PHM develops channel development and training programmes, including performance improvement; motivation and sales incentives; strategic and operational consultancy, as well as product knowledge training. Its clients include Ford, Mazda Motors Europe, Volkswagen UK, Hoover Candy and Dedicated Micros.

PHM says that its new product has already received interest from motor manufacturers in Europe. Activ8 is primarily targeted at industry sectors which have dispersed and mobile sales forces, such as the retail motor industry, pharmaceutical and financial services sectors. The pilot of Activ8 is currently being run in the UK.

Salesforce.com, Sage Software, Oracle, Netsuite, Microsoft and Maximizer Software also provide software that enables sales staff to access information on mobile phones.

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