View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. Technology
  2. Software
September 21, 2010

Oracle updates CRM On Demand platform

Improvements in business planning and marketing the main talking points

By Steve Evans

Oracle has updated its CRM On Demand platform, introducing improved business planning and marketing features.

Unveiled at Oracle OpenWorld 2010 in San Francisco CRM On Demand 18 features enterprise-grade cloud security and network and access control. It features what Oracle calls progressive profiling and advanced data integration, enabling companies to target potential customers with more relevant messages using adaptive campaigns, and to increase conversion rates, the company said.

The improvements in business planning enables companies to create, modify and execute plans in response to market conditions, which shortens the planning cycle, provides early visibility to potential disruptions and improves the response time.

"Previously business planning was typically written on a Word document and kept "somewhere"," said Anthony Lye, SVP of Oracle CRM. "We’ve brought it into the CRM platform."

A combination of data encryption, virtual private network connections and access control auditing should ensure the security of customer data kept in the cloud, Oracle said.

Content from our partners
Powering AI’s potential: turning promise into reality
Unlocking growth through hybrid cloud: 5 key takeaways
How businesses can safeguard themselves on the cyber frontline

Websites in our network
Select and enter your corporate email address Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
  • CIO
  • CTO
  • CISO
  • CSO
  • CFO
  • CDO
  • CEO
  • Architect Founder
  • MD
  • Director
  • Manager
  • Other
Visit our privacy policy for more information about our services, how Progressive Media Investments may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.
THANK YOU