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August 26, 2009

Omniture launches new website for CMOs to provide insight and resources to lead marketing in digital world

By CBR Staff Writer

Omniture, a provider of online business optimisation software, has launched, a new web site designed to provide CMOs with the insight and resources they need to lead marketing in a digital world.

According to Omniture, its experience serving CMOs, combined with research conducted with two organisations for marketing executives, The CMO Club and MENG (Marketing Executives Networking Group), indicates that although CMOs are achieving success in digital marketing, they struggle to stay abreast of digital marketing trends and to find credible digital marketing insight they can apply to meet their companies’ business objectives.

The company said that, addresses these requirements by selecting the most relevant digital marketing content from dozens of syndicated and original sources and delivering it to CMOs in a single place. The website’s content includes articles, industry analyst reports, interviews, surveys, and industry news.

Together with Omniture’s Online Marketing Suite, the recently announced CMO Dashboard and its ecosystem of over 500 agency and 200 technology partners, is part of Omniture’s broader mission to enable CMO success in digital world, the company said.

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Josh James, co-founder and CEO, Omniture, said: With more than 5,000 customers, we work closely with many of the largest marketers and agencies in the world to help them more effectively use digital marketing to achieve key business requirements for themselves or their clients.

“From our interaction with these customers and partners, it is clear to us that they are looking to learn digital marketing best practices from one another and need help staying current with industry developments. was designed with that purpose in mind – to be a strategic resource for today’s digital CMOs.

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