View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. Technology
  2. Software
September 8, 2011

Nokia smartphone sales in Western Europe decline 60%

Shipments of smartphones, riding on Android's popularity, surpass feature phones for first time, says IDC

By CBR Staff Writer

International Data Corporation (IDC) has said that while smartphone shipments in Western Europe increased 48%, Nokia smartphone sales were hit, registering a decline of 60% in the second quarter of 2011.

According to the latest European Mobile Phone Tracker from IDC, Western European feature phone shipments continued to decline sharply in 2Q11 as consumers increasingly move to smartphones.

Feature phone shipments were down 29% to 20.4 million units in 2Q11, while smartphone shipments increased 48% to 21.8 million units from a year ago.

This is the first time that smartphone shipments have surpassed feature phone shipments in Western Europe, representing 52% of total mobile phone shipments.

IDC said that all European countries are seeing increasing smartphone adoption, as consumers go for Android-based devices and the iPhone from Apple.

IDC European mobile devices research manager Francisco Jeronimo said smartphones now dominate the Western European phone market and those vendors with stronger portfolios in the segment are consolidating their positions, compared with those manufacturers with less attractive smart devices.

Content from our partners
Scan and deliver
GenAI cybersecurity: "A super-human analyst, with a brain the size of a planet."
Cloud, AI, and cyber security – highlights from DTX Manchester

Jeronimo said, "Android-powered handsets from the likes of Samsung, HTC, and Sony Ericsson have been able to drive strong volumes and to grab the biggest slice of share from the declining Symbian as Nokia moves to Windows Phones."

While, Samsung (700%), Apple (64%), HTC (121%) and Research In Motion (15%) all registered impressive growth in the second quarter, Nokia lost its market sahre from 39% a year ago to just 11% in the Western European market.

Nokia shipped 2.3 million units in 2Q11, a decline of 60% compared to 5.8 million units sold last year in the same quarter.

The total Western European mobile phone market, however, declined 3% year on year to 42.2 million units in the quarter, according to IDC.

Jeronimo said that the overall market had slipped into the red due to a number of factors: "First, the economic environment in the eurozone is deteriorating, with a direct impact on consumer demand. Secondly, the smartphone segment was strongly impacted by the sharp decline of Nokia, which was not totally offset by the remaining players, which may indicate that Symbian fans are holding off on their phone replacements until Nokia launches its Windows Phones. Lastly, operators focused on clearing inventories for the introduction of the new devices expected in the third quarter, such as the iPhone5 from Apple and Windows Phones from HTC and other players."

In the combined smartphone and feature segments, Samsung was the leader with a market share of 33%, followed by Nokia with 21%, Apple 11%, HTC and Research in Motion (RIM) with 7% each, and others with 21%.

In the smartphone segment only, Samsung again is the leader with market share of 22%, followed Apple with 21%, HTC and RIM with 14% each, Nokia 11% and others with 18%, the IDC report said.

Websites in our network
Select and enter your corporate email address Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
  • CIO
  • CTO
  • CISO
  • CSO
  • CFO
  • CDO
  • CEO
  • Architect Founder
  • MD
  • Director
  • Manager
  • Other
Visit our privacy policy for more information about our services, how Progressive Media Investments may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.