Through the deployment of Bridgeline’s proprietary .NET-based e-commerce system, the National Football League (NFL) team looked to improve its overall online store capabilities and public site, and grow the contribution of its online channel to its business.
Bridgeline claims that its e-commerce solution provides a platform that allows store owners to personalize product offerings, improve marketing effectiveness and leads, and offer value-added services that generate more satisfied online customers.
Bridgeline said that its dashboard technology provides a real-time overview of the online store and offers data intelligence reports on sales trends, buyer demographics, and profit margins as well as system alerts on inventory levels, order fulfillment status, production issues, and shopping cart abandonment. Additionally, Bridgeline is contracted to maintain and support the back-end infrastructure in a managed services hosting environment.
Bridgeline Software is headquartered near Boston with locations in Atlanta, Chicago, Cleveland, Denver, New York, Washington, D.C., and Bangalore India.