View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. Technology
  2. Software
September 3, 2015

Netflix bingeing soars but TV remains king

87% of consumers binge watch services like Amazon Prime at least once a week.

By James Nunns

Video-on-Demand services are changing consumers viewing habits, with 35% of all TV and video now being streamed.

The latest edition of Eircsson’s ConsumerLab TV & Media report also found a considerable growth in consumers watching video on a mobile device, with 61% now watching on their smartphones. This represents an increase of 71% since 2012.

Teenagers’ viewing habits have been significantly impacted by the ease of access to tablets, laptops and smartphones. Almost two thirds of their time spent watching TV and video is taking place on a mobile device.

User-generated content now accounts for a growing share of consumers viewing, with YouTube being watched for more than three hours a day by around 10% of people.

The platform, along with others, is also helping to increase the popularity of educational and instructional videos, with consumers now watching an average 73 minutes of these videos per week.

Anders Erlandsson, senior advisor, Ericsson ConsumerLab, said: "The continued rise of streamed video on demand and UGC services reflects the importance of three specific factors to today’s viewers: great content, flexibility, and a high-quality overall experience.

"Innovative business models that support these three areas are now crucial to creating TV and video offerings that are both relevant and attractive."

Content from our partners
How to engage in SAP monitoring effectively in an era of volatility
How to turn the evidence hackers leave behind against them
Why food manufacturers must pursue greater visibility and agility

Additional findings saw that binge watching is changing the TV and video industry. As 87% of consumers now binge watch services such as Netflix and Amazon Prime at least once a week.

The rise of these subscription VOD services could be contributing to the finding that half of consumers watching linear TV say they can’t find anything to watch, on a daily basis.

Although this finding may suggest a move away from linear TV, the report actually found that its popularity remains high due to the access it gives to premium viewing and live content like sports, as well as its social value.

The report is based on interviews with 22,500 people, with findings representative of 680 million consumers.

Topics in this article :
Websites in our network
Select and enter your corporate email address Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
  • CIO
  • CTO
  • CISO
  • CSO
  • CFO
  • CDO
  • CEO
  • Architect Founder
  • MD
  • Director
  • Manager
  • Other
Visit our privacy policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.
THANK YOU