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September 17, 2010

Motorola snaps up Aloqa

To enhance Motoblur with context-aware mobile platform and related services

By CBR Staff Writer

Motorola has acquired Aloqa, a developer of location-based software and technologies that are designed to enable the discovery of relevant web content by mobile smartphone users.

Aloqa has joined Motorola Mobility, which is comprised of Motorola’s Mobile Devices and Home businesses.

Aloqa’s technologies and services utilise the user’s context (location, identity and social relationships) to inform them of places, events, bargains and other opportunities of which they may choose to take advantage.

The company distributes its product as a mobile application for smartphone platforms, including Android.

Motorola said that its new acquistion will futher enhance Motoblur, which delivers customised content to mobile device homescreens and allows users to access Facebook, MySpace and Twitter updates – along with emails, news and favorite apps and widgets – all in one place.

Motoblur will integrate Aloqa’s location-triggered mobile push platform to connect users and publishers of location-aware content in real-time.

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Motorola Mobility corporate vice president of software and services product management Christy Wyatt said that Aloqa is an exciting addition to the compnay as its specialised engineering talent and location-tracking technology will significantly accelerate the release of their context-aware mobile services platform.

"Aloqa’s core technologies, user database, and specialised skills are a strong fit with our planned server-side context delivery architecture and will further enhance Motorola’s Motoblur capabilities," Wyatt said.

Terms of the transaction were not disclosed.

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