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November 1, 2010

Mobile handsets shipments to reach 1.34 billion by 2010-end: ABI Research

Mobile handsets shipments to surpass 1.7 billion by 2015

By CBR Staff Writer

Total shipments of mobile handsets are projected to reach 1.34 billion in 2010, and are forecast to surpass 1.7 billion in 2015, according to the latest forecasts from ABI Research.

The Asia-Pacific region which currently makes the largest contribution to global handset sales is projected to increase by 9% this year compared to 2009, and accounts for 38% of total shipments.

According to ABI Research, China, which is a major source of handsets demand, is closely followed by India and Indonesia.

The Indian handset market is expected to grow from 84.3 million handsets in 2009 to 104 million in 2010, a year-over-year growth of 24%.

Indonesia’s 240 million people have purchased 33 million handsets in 2009 and that figure is expected to surpass 37 million by the end of 2010.

The research said that both markets have traditionally been dominated by Nokia distributors and dealers, which enabled it to register a market-share above its global average.

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However, Nokia has seen its market-share steadily erode in the mid- to high tiers as India’s and Indonesia’s aspiring middle classes purchase high-end feature phones and smartphones with vendors such as Samsung, LG and RIM being net beneficiaries.

ABI vice president and practice director Kevin Burden said a number of local handset vendors such as Micromax and Spice Mobile in India, and Nexian and SPC Mobile in Indonesia, are intent on catering to low-end and mid-tier end-users.

"Their game-plan is to push the envelope on providing increasingly feature-rich handsets at aggressive price-points," Burden said.

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