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Technology / Software

Number of mobile gamers in UK grows 92%

The number of daily mobile gamers in the UK has grown 92% between January 2011 and April 2013, showing signs of soaring popularity of mobile gaming in the country, according to a new report.

comScore MobiLens’ latest report revealed that of the overall gamers, women were more likely than men to play games daily, although men comprised a greater proportion of the total number of players.

About 40% of smartphone gamers viewed in-game ads while 29% noticed ads in a non-game browser or app, while mobile games also witnessed high conversions.

The report also revealed that mobile gaming was the ninth most popular mobile phone activity for UK users.

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Online gaming through any device is plunging in popularity overall, however, sliding to 35% of users in 2012, while the number of online mobile phone gamers rose 13% between 2009 and 2012, and from static to 5% of users on tablets over the same period.

About 57% of UK smartphone users used their smartphones as an alarm clock, while 46% had discarded their camera for a smartphone, and 12% discarded their game console in favour of their smartphone.


This article is from the CBROnline archive: some formatting and images may not be present.

CBR Staff Writer

CBR Online legacy content.