The number of daily mobile gamers in the UK has grown 92% between January 2011 and April 2013, showing signs of soaring popularity of mobile gaming in the country, according to a new report.
comScore MobiLens’ latest report revealed that of the overall gamers, women were more likely than men to play games daily, although men comprised a greater proportion of the total number of players.
About 40% of smartphone gamers viewed in-game ads while 29% noticed ads in a non-game browser or app, while mobile games also witnessed high conversions.
The report also revealed that mobile gaming was the ninth most popular mobile phone activity for UK users.
Online gaming through any device is plunging in popularity overall, however, sliding to 35% of users in 2012, while the number of online mobile phone gamers rose 13% between 2009 and 2012, and from static to 5% of users on tablets over the same period.
About 57% of UK smartphone users used their smartphones as an alarm clock, while 46% had discarded their camera for a smartphone, and 12% discarded their game console in favour of their smartphone.
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