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March 19, 2013

Mobile devices impact media consumption worldwide: report

Film viewing has increased from 5 hours to 6 hours, while TV viewing rose from 10 hours in 2011 to 19 hours in 2013.

By CBR Staff Writer

According to Motorola Mobility’s Fourth Annual Media Engagement Barometer, consumers are watching an average of 25 hours of TV programming and film content a week across the globe.

Film viewing has increased from 5 hours to 6 hours, while TV viewing rose from 10 hours in 2011 to 19 hours this year while about 29%of the weekly TV viewing content is recorded content and one third of which is never watched.

According to the study conducted on 9,500 consumers in 17 countries, the increase in viewing hours is driven by multi-screens including Laptops, Tablets and Smartphones.

Motorola Mobility Converged Solutions senior vice president and general manager, John Burke, said that users want to be in control of the way they experience their videos.

"Increasingly, they’re using tablets and smartphones to view their content, and they expect this experience to transition seamlessly across their favorite programs, whenever and wherever they like," Burke said.

The study reveals that in a week, the average consumer watches 19 hours of TV content and six hours of films in a week.

Tablet owners are reported to watch 6.7 hours of movies a week on average compared to the 5.5 hours of non-tablet owners, while tablet users record 80% of the content compared to 65% recorded by non-tablet users.

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