Independent mobile appstore Mobango has selected mobile ads optimisation firm AdIQuity’s platform to monetise and manage its global mobile inventory.
The AdIQuity Plus platform is a combination of Mobile Ad server, Ad optimisation, RTB Exchange and Ad Network Mediation that are designed to meet the requirements of mobile publishers.
The campaign creation, targeting and reporting features will allow publishers to onboard their direct advertiser/agency relationships to serve campaigns on their properties.
AdIQuity RTB Exchange enables the publishers to create a mini-marketplace around their mobile inventory for DSPs, Ad Networks and Agencies while the Ad Quality Control tools will allow publishers to filter ads for content compliance.
The mobile ads optimisation firm’s platform is said to enable Mobango to implement multiple monetisation approaches and also improving the overall yield and increase upwards of 90% across its global traffic.
