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October 8, 2009

Miva Merchant enters into strategic partnership with Runa

To improve online sales of its clients

By CBR Staff Writer

Miva Merchant, an eCommerce provider to small and medium-sized businesses, has joined with Runa, a provider of revenue growth and profit maximisation platforms, to provide its clients a way to improve their online sales transactions by motivating the consumer to purchase based on their buying intent and the merchant defined business goals.

Reportedly, behind the scenes, Runa uses the pre-click and post-click data to determine the consumer’s buying intent as the basis to deliver more effective offers. 

Rick Wilson, executive vice president of Miva Merchant, said: Increasing revenue and profit without increasing SEO and SEM costs are top of mind to our clients. We have chosen to partner with Runa because they offer our clients an important new way to improve their revenue and profit from existing traffic by fine-tuning the most influential lever – price. 

“There are numerous solutions that focus on marketing to increase conversion, but Runa is the first one to combine behavioural targeting with merchandising that includes price optimisation.”

According to Miva Merchant, its customers can get started with Runa with a free module. It provides insights such as product reports that are added to the cart and then abandoned. Merchants can use these insights to guide their business rule setup.

Heather Dawson, chief customer officer at Runa, said: Miva Merchant’s commitment to providing merchants with a platform that will continue to be enriched and grow with the marketplace coupled with Runa’s revenue growth and profit optimisation solution is a perfect fit. We believe this will be a winning combination, especially for small merchants with limited marketing dollars that need to see immediate return.”

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