According to MindTree, the Multi-Channel Commerce Solutions benefits include, a unified view and management of customer inventory and order data across multiple channels; increased customer loyalty through cross-channel loyalty programs; personalised shopping experiences using techniques such as guided selling systems and decision trees; and consistent brand, product, price and promotional information across all channels.
MidnTree’s retail industry group delivers technology offerings across the retail value chain spanning marketing, merchandising, supplier collaboration, warehouse and store management. MindTree has developed frameworks on retail analytics, multi-channel integration, mobile commerce, master data management and RFID.
Babuji Abraham, vice president and head of retail industry group at MindTree, said: “The e-commerce market in Australia has huge potential to leapfrog into using emerging technologies. As e-commerce gains traction in this market, a critical success factor for retailers will be the ability to align their in-store and online operations.
“With our new Multi-Channel Commerce offering, MindTree is helping retailers take the next step with a solution that enables the various channels to be integrated and managed as a whole, to provide consumers a pleasant shopping experience.”
This article is from the CBROnline archive: some formatting and images may not be present.
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