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November 9, 2010

Millennium Stadium deploys Cisco’s StadiumVision

All content shown now centrally managed

By CBR Staff Writer

Cisco announced that Cardiff’s 74,500-seat Millennium Stadium has installed its digital content delivery offering, StadiumVision, in order to provide customised match and event content on new high-definition video displays throughout the stadium.

Cardiff's Millennium Stadium

The stadium now has 450 HD television screens, and two 90-square-metre high-definition screens to replace existing screens in the main stadium, and all content shown is centrally managed by Cisco StadiumVision.

Cisco said the system opens up new revenue streams for the stadium by allowing targeted promotions and sponsorship activations to be displayed on all screens throughout the stadium.

Additionally, within a few clicks the stadium can transform from a rugby or football game into a rock concert by changing the content, and look and feel of the screens.

The screens can also show other essential information such as emergency procedures, the nearest exits or travel information.

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The company said advertising and sponsoring parties now have the flexibility to deliver campaigns down to an individual display level and targeted zones, or to associate them with a specific moment in time.

StadiumVision centrally manages and controls the delivery of high-definition video and digital content to each of the 450 television displays throughout the stadium.

The offering allows each fan to experience a game in different way and different events to have unique look or feel.

StadiumVision delivers seven channels of HD video throughout the stadium from an expanded channel lineup: two internal channels for use only in the stadium, offering live action, commentary or behind-the-scenes footage, and five broadcast channels that allow fans to catch up with the latest sports action from channels, such as Sky, BBC and ESPN.

Cisco said interactive corporate boxes will allow fans utilise the company’s touch-screen IP phones to select from a custom channel lineup, order refreshments and merchandise from the team store, and even place bets.

Dynamic menu boards will display up-to-date information on refreshments and provide the flexibility to offer promotions before, during and after the event.

Millennium Stadium image courtesy of TFDuesing on Flickr.

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